Broadbent Park Navigator
Introducing the Ed Broadbent Park AR Wayfinding Project: Pioneering a paradigm shift in visitor experiences at Oshawa's Ed Broadbent Waterfront Park, our mission extends beyond the interactive map. In addition to redefining navigation, we undertook the design challenge of crafting the park's two main plaques dedicated to Ed Broadbent and the Garden of Human Rights. The app seamlessly guides users while offering immersive details on park highlights. Interactivity remains paramount with clickable symbols, AR experiences, and live camera views. Upholding inclusivity, the app features accessibility elements for a universally friendly interface. Embrace the transformation as we invite you to join the Ed Broadbent Park AR Wayfinding experience—a captivating and accessible adventure into nature and history.
Project Duration: 10 weeks
Plaques Design
In our journey through Ed Broadbent Park, we encounter three plaques, each a testament to the layers of memory and meaning that shape our community. First, we honor John Ed Broadbent, a beacon of integrity and advocacy, whose legacy is engraved not just on a plaque but in the spirit of the park itself. Then, we move to the Garden of Human Rights, where each plaque stands as a silent guardian of the values we hold dear, reminding us of the strength found in diversity and the power of standing for what's right. Finally, the Every Child Matters Garden, a solemn space that speaks volumes through its silence, inviting reflection, healing, and hope. These plaques, designed in dark green shades, embody solemnity and elegance, bridging our past with our aspirations for a just, inclusive future. As we delve into these narratives, let's remember the impact of commemorating our collective journey towards understanding, empathy, and action.
QR Codes Design
Within the heart of Ed Broadbent Park lie three pivotal gateways, each unlocked by the simplicity of a QR code. These aren't just any plaques; they are your entry point to a deeper understanding and connection. First, the QR code at the Garden of Human Rights invites you to engage with stories of resilience and unity, each tale shaded in the solemn hues of white and dark green. Moving on, the amphitheater's QR code connects you to a realm of cultural vibrancy and community gatherings, enveloped in elegant dark gray. Finally, the overarching Ed Broadbent Park's QR code weaves these narratives together, offering a comprehensive vista of the park's soul. Each elegantly designed code is a testament to the interplay of technology and nature, inviting you to explore, learn, and reflect.
Logo App Design
Behind every great logo lies a story of ideation, iteration, and inspiration. Our journey in designing the logo for Ed Broadbent Park was a pursuit of capturing the park's heart in a design that is simple, yet profound; relevant, yet timeless; memorable, yet versatile. As we navigated through a sea of concepts, each reflecting a facet of the park's identity, we selected colors that breathe life into the logo, giving it a garden vibe. Orange captures the essence of human rights, a core value of the park. Green mirrors the lush expanse of the park itself, symbolizing growth and renewal. Blue, representing the lake, serves as a serene background, embodying the calm and tranquility of the park's waterside setting. Arriving at a design that speaks to the soul of Ed Broadbent Park, this logo, with its ability to seamlessly transition between a logomark and wordmark, embodies the park's multifaceted nature. It is more than a symbol; it is a beacon of versatility, inviting viewers from all walks of life to see the park through a lens of endless possibilities. In its simplicity, we found a design that resonates deeply, reminding us that the essence of branding lies not just in being seen, but in being remembered and felt.
Iconography
We crafted 19 icons, each dipped in a deep dark orange, set against a backdrop of white to cut through the visual noise and guide with precision. Their design speaks of simplicity, but their impact is profound, ensuring every step of your digital navigation is both effortless and intuitive. To distinguish the various zones within the park, we introduced a complementary set of six icons, utilizing an inverse contrast to draw the eye and enrich the narrative. And then, like the final pieces of a puzzle, we added four icons in green, teal, purple, and blue, each dedicated to a point of interest within the park. These colors, carefully chosen, do not just guide; they invite, they intrigue, they tell the story of each location in hues that captivate and inform, ensuring every interaction is a step into a world of vibrant discovery.
UI Design
Step into the world of Ed Broadbent Waterfront Park with the innovative Broadbent Park Navigator App, crafted to enrich your visit through a blend of accessibility, inclusivity, and historical storytelling. Designed with every visitor in mind, this app ensures a seamless and enjoyable experience for all, reflecting a commitment to universal design principles that allow people of diverse abilities to discover the park’s offerings. The app stands as a beacon of inclusivity, welcoming a tapestry of visitors with open digital arms. It highlights the park's commitment to human rights and cultural heritage, offering an enriching, educational journey through Canada's past. Features that detail the contributions of Ed Broadbent and the park’s role in the human rights movement provide depth and context to your exploration. Community engagement is at the heart of the experience, with interactive elements that encourage participation and foster a sense of community. The app isn’t just a guide; it’s a gateway to events and a shared sense of belonging among the greenery.
AR Assets
The Augmented Reality (AR) elements were generated with Blender, a popular open-source 3D design software. The goal of this endeavour was to develop and create 3D human models, both male and female, with an emphasis on adaptability. These models were deliberately designed to offer changeable clothing and hair options, allowing for tremendous diversity and versatility across a variety of settings. One important element of these models is their capacity to be cloned and tweaked to reflect varied ages and body shapes, increasing the realism and inclusivity of each virtual environment. The first application of these assets is shown in a scene set in an amphitheatre, demonstrating the models' potential and agility in a dynamic context. While the present models are not animated, they do have complex skeleton structures and articulations, laying the groundwork for future dynamic animations. This groundwork is meant to enhance the virtual experience within the park.
My Role
In the pivotal role of Team Leader for the Ed Broadbent Park AR Waterfront Park Project, my responsibilities encompassed orchestrating a dynamic team of six individuals to craft a comprehensive and cohesive experience. Leading from the front, I directed the design of plaques, the user interface (UI), and captivating scenarios for points of interest. My role extended to the meticulous creation of the app's prototype, where I orchestrated seamless collaboration among team members. Coordination was key as I curated extensive documentation, ensuring a clear roadmap for our project journey. I took charge of designing the project's visual identity, crafting the logo, and developing content for every screen, plaque, and script for the audio accessibility feature. This multifaceted leadership role aimed at harmonizing diverse talents and ensuring a unified, user-centric outcome for the Ed Broadbent Park AR Wayfinding Project.
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